In addition to our behind-the-scenes change to improve Open Graph tags, we also made a more noticeable change that some of you may have already seen on your websites.
As you may remember, Hope’s web pages have had the option to display in the right sidebar the most recent hope.edu/news press release associated with a department or office:
Now, this field will display the most recent hope.edu/news item associated with a department or office. This may include a press release, blog post, news story from an external media source, tweet, Instagram photo or YouTube video. Here’s an example of what it looks like with a tweet:
We hope that by expanding the potential pool of media items to draw from, this content will be more current and relevant to students, and will showcase the variety of content available on our news page.
A few things to note:
If a department doesn’t have the news option enabled on their site, this change will not affect their pages.
If a department would rather that certain media types not appear, we can turn off any, or all, of them (we recommend leaving them all on).
This field will continue to pull only hope.edu/news content, which is curated by Public Affairs & Marketing. In many cases, there’s content out there that we choose to not add to our news page, which means that it won’t show up in that field. It also won’t automatically display the latest post from, for example, a blogs.hope.edu account.
We’ve recently made a “behind the scenes” update to our hope.edu pages and sites within OU Campus that greatly improves the metadata code provided for open graph tags. Open Graph is a technology first introduced by Facebook in 2010 that allows integration between Facebook and its user data and a website. By integrating Open Graph meta tags into our page’s content, we can identify which elements of our pages we want to show when someone share’s a page on Facebook or Twitter.
By implementing this, Facebook no longer has to guess what image to pull when our pages are shared, for example.
The Open Graph protocol enables developers to integrate their pages into Facebook’s global mapping/tracking tool Social Graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users.
OpenGraph tags often look something like this:
<metaproperty="og:title"content="Example title of article"><metaproperty="og:site_name"content="example.com website"><metaproperty="og:type"content="article"><metaproperty="og:url"content="http://example.com/example-title-of-article"><metaproperty="og:image"content="http://example.com/article_thumbnail.jpg"><metaproperty="og:image"content="http://example.com/website_logo.png"><metaproperty="og:description"content="This example article is an example of OpenGraph protocol.">
Cool, right? If none of this makes sense, all you need to know is our hope.edu web pages will look better when shared on social media sites like Facebook.
See the 2018 and the inaugural issue of Spera, a new print and web publication focused on the research, scholarship and creative performance of Hope College faculty. Spera will be produced annually by the Office of Public Affairs and Marketing.
Themes in this issue include: Looking Back at the Reformation, the Fine Arts, Science on the Cutting Edge, Education and Vocational, Dimensions of Disability, Life in the Public Square and Faculty Books.
Did you forget how to find the login screen? Still not quite sure if you’re placing images correctly? Need to make a new page, but you’ve never started one from scratch before?
Believe it or not, you’re not the only one with these (and other) questions. You’re not alone. And help is here!
We compiled a list of most common questions and put together a new library of video tutorials that will guide you through the details of using OU Campus to edit content on the Hope College website. Here’s an example:
(That voice you hear is Allison Johnson, one of the superstar students in our office.)
Over the last year, there has been a significant increase in Hope College video production. With more Hope video comes more visibility for the college (great!) as well as more demand, more deadlines and more concern about quality (sometimes stressful!). Recently, the Public Affairs and Marketing team updated its guidelines for video production. We invite you to take a look, and let us know if you have any questions. In the meantime, let us answer a few of the most common questions we field:
I’d like to create a video and post it to the Hope website. How do I do that? In order to be posted on the Hope website, your video first must be published on the Hope YouTube Channel… and in order for the video to be published on the Hope YouTube Channel, you must follow Hope’s video production guidelines.
Do I have to let Public Affairs and Marketing know I’m creating a video? If you want your video to be considered for the Hope YouTube Channel, yes! Contact us at least two weeks prior to the start of your production — but ideally, as soon as you get the idea for your video.
Can a student produce a video for our office or department? You bet! Hope students are very talented, and they do great work on videos. (Here’s an example of a fantastic video that a *student* produced for a recent Admissions initiative.) If a student is creating a video that you plan to post on the Hope website, the student must meet with a Web Communications staff member prior to production so we can discuss the guidelines in person. To set up a meeting, contact the team at 395.7860 or email@example.com.
Can you make the video for me? Hope College does offer professional video services! Our video services manager, Phil Blauw, is awesome. Submit your request, and we’ll follow up to begin planning the next steps.
What’s the best length for a video? Quick answer: Depends on how you’re using it, but somewhere between 30 and 60 seconds.
I shot a video and noticed afterward that the students/employees we featured were wearing Calvin apparel. Is that OK? That’s a trick question! If you answered “yes,” go immediately to the Hope College Bookstore! Do not pass GO! Do not collect $200! It hurts our orange-and-blue hearts when we see Hope videos featuring students and employees wearing branded attire from other schools.
It’s cool if I wait until the last minute to request that my video get posted on the Hope College YouTube channel, right? Another trick question! Please give us as much notice as you can. Do not wait until your video is complete to make your request. (Tip: Our very first question will be, “Did you follow the guidelines?”)
Does it matter if I use my mobile device to produce the video? Does it matter if I shoot video horizontally or vertically? Does it matter if I use copyrighted music and images in my video? Yes, yes and YES. Please see the guidelines for more information.
I don’t have the Hope logo on file. Can I recreate the logo myself, and maybe throw in some Comic Sans font? Ouch! Proper usage of the Hope College brand is required for all videos. Our Creative Services team is happy to field your brand questions; contact them at 395.7860 or firstname.lastname@example.org.
Do I need to include a transcription of my video? OK, so we don’t get this question often. But you should know that, as of Jan. 1, 2018, all videos hosted by Hope College must include transcriptions for accessibility. You are required to submit a transcription for all videos. To discuss any questions or concerns, please contact our Web Communications team at 395.7860 or email@example.com.
Interested in chatting about your video ideas? Let us know. We can’t wait to help you flex your creative muscles.
Recently the inclusion of images in “campusmail” and “studentmail” messages has become problematic. In some cases, the distribution of messages with images can take hours and hold up other messages. Additionally, the information in an image is not accessible to those with visual impairments.
Because this system is necessary for the prompt distribution of emergency and weather-related information, we are discontinuing the inclusion of images in messages for the time being. Text-only messages also have the benefit of being more easily read on mobile devices and can be searched at a later date.
If you have an image or file that you wish to share with the campus community, please upload it to Google Drive and include a link in your message.
Please also consider complementary communication options. For example, events can be submitted to the Campus Calendar, announcements can be submitted to inHope and you can create images to be shared on various screens around campus. Additionally, you might consider promoting larger events on Facebook, Twitter, Instagram or your department blog.
Work is underway to develop a new system for the distribution of campus-wide messages in the months ahead.
Thank you for your understanding!
Julie Huisingh, Public Affairs and Marketing
Jeff Pestun, Computing and Information Technology
It’s that time of year! Snow is in the forecast, and some of you have been asking about Hope’s process for making weather-related decisions and announcements. As a reminder: A decision to close campus offices and cancel classes is typically announced prior to 6:30 a.m. In the rare event that offices are closed and classes are cancelled, you can find the announcement in the following places:
Media: The announcement will be shared with local media, including WTHS radio and WOOD, WZZM and WWMT television stations.
Text alert: The announcement will be issued via the HOPE ALERT emergency text messaging system. Please take a few minutes to verify that your emergency contact information is current by doing the following:
> Go to hope.edu.
> Click on “Personal Information.”
> Click on “Update Emergency Contacts.” Your name (Relationship: Self) and cell phone number entered as an Emergency Contact will register you to receive HOPE ALERT messages.
When weather-related closures/cancellations occur, essential personnel (Campus Safety staff, plow drivers, etc.) are expected to report if at all possible. If unsure whether you are expected to report, please contact your supervisor directly.
For those crews that report to work between 10:00 p.m. and 6:00 a.m., please use good judgment in determining whether it is safe for you to travel in for work. Notify your supervisor of your situation and stay alert to later announcements.