Weather-related decisions and announcements

It’s that time of year! Snow is in the forecast, and some of you have been asking about Hope’s process for making weather-related decisions and announcements. As a reminder: A decision to close campus offices and cancel classes is typically announced prior to 6:30 a.m. In the rare event that offices are closed and classes are cancelled, you […]

Campusmail and you!

With many new members of our campus community, we felt it was time to send out a “Campusmail Refresher.” What is Campusmail? Campusmail is a system at Hope for distributing email messages to large sections of the campus community. It is moderated three times per weekday by Public Affairs and Marketing. The technical side is […]

Online Resources for Students

The first few weeks of classes have come and gone and we’re officially immersed in the 2017-2018 academic year. Running from classes to extra-curricular activities, both students old and new are starting to settle into their rhythm for what’s to come as the year progresses. But what if I told you there are more ways […]

Blogger Bootcamp

What to improve your blog this fall? Public Affairs and Marketing is hosting a Blogger Bootcamp with Elizabeth Council, digital strategist at Hope. Elizabeth helps manage our blog network, including editing Stories of Hope. She also manages the college’s social media accounts, and wants to help you be better at sharing your department’s stories on your blog. […]

10 Steps to Building a Better Blog

Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and administrative work to admissions features for prospective students. Public Affairs and Marketing helps maintain our network and serves as a campus resource to help our bloggers improve their site and their posts. We’re here to help you get better at blogging — […]

Instagram vs. Snapchat Stories: Why I’m (Still) Obsessed With Both

2017 is the year of the social media story. Originally created and monopolized by Snapchat, “Stories” is also a feature of Instagram (and Facebook, with little use), and is eerily similar to the Snappy original. It’s here that I need to admit that, when Instagram originally added the Stories feature, I was flummoxed. Flabbergasted. And angry. […]

Beyond campus mail: Promote your event on social media

Does your office or department frequently host events? Public Affairs and Marketing is happy to help you share your good news and get more people in your seats. The first place to start is the Hope Calendar when hosting an even for on-campus attendees. Gone are the days of simply sending a campus mail and calling it good. […]

Mark your calendars! Public Affairs and Marketing Open House

Public Affairs and Marketing Open House Monday, March 27 1 – 3 pm ​Anderson-Werkman Financial Center Suite 110 Please stop by to visit our new office space! ​​​Enjoy a candy bar, popcorn, and more!​

So What IS Public Affairs and Marketing?

At the beginning of last year I received an email from the communication department about an internship opportunity with Hope’s Public Affairs and Marketing Department. I applied and ultimately got the position, but was then left thinking, ‘okay, but what is it they do?’ (Great interview preparation, I know.) Now, a year and a half […]

The new News from Hope College

Two words spread quickly through the Public Affairs and Marketing Division last Friday morning: “It’s here!” We were holding in our hands the hot-off-the-presses, newly redesigned News From Hope College. If you know the Public Affairs and Marketing team, you know we like to celebrate. Last Friday, we were feeling especially celebratory as we paged […]