Content Management System Selected: OU Campus

We’re pleased to share after significant feedback from the campus community, we will be moving forward with the selection of OmniUpdate’s OU Campus as the new Content Management System (CMS) for the Hope website.

OU Campus is the leading web CMS for higher education, and it is used to manage more than 700 college and university websites.

Some of the features we love:

  • powerful administration
  • streamlined content
  • user friendly editing
  • reusable content
  • quality control
  • convenient publishing
  • extensibility
  • effortless syndication

Although this is a big step, it is only the first of many. We will be turning our attention to selecting a web design and content strategy partner to fulfill the other aspects of the project.

Let the branding begin!

Over the last several months you may recall hearing that Hope College has begun to take steps forward on implementation of new branding for the College. Integrated Marketing (or some may have heard it referred to as the Brand Team) is ready to begin the first phase of this branding process with learning sessions we’re calling “BRAND 101: More Than Just a Logo.”

We are excited to be able to offer you three different times to listen, learn and ask questions in the next couple of weeks. Be assured these will not be the only times if one of these first sessions doesn’t work for you. It is the first step of many that we look forward to being able to walk along side of you as each of you think about marketing in your areas of work. Come learn about how you can start to use the brand for Hope!

We look forward to seeing you at one of these BRAND 101 sessions:

Wednesday, January 23
Granberg Room
9:30 – 11 a.m.
refreshments will be served

Tuesday, January 29
Herrick Room
2 – 3:30 p.m.
refreshments will be served

Wednesday, January 30 
Haworth Inn – Ballroom II
10 – 11:30 a.m.
refreshments will be served

People and a Place

Work continues as we prepare a new resource for the Hope community.  

The Brand Management Team (see earlier post) is in the final stages of interviewing candidates to fill two part-time positions set to join the team in the coming months. Both positions are Communication Specialists, with one focusing on graphic design and one focusing on web development. We have received many great applications and look forward to introducing new team members soon.

We also have received confirmation of a workspace. The Brand Management Team, along with the new positions and a student staff, will be creating a space on the 2nd Floor of the Anderson-Werkman Center on 8th Street, pending a move by the Events and Conferences office.

An opening date, office hours and other details are pending.

Finishing Up Brand Guidelines

Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training.

The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, key messaging), Logo Standards, Brand Identity (colors, typography, photography) and Brand Application (examples, resources). 

As mentioned above, the document will be shared and used as we begin to develop a brand education curriculum and supporting resources that will help faculty and staff tell the Hope story. Stay tuned for information about the first Brand Education 101 sessions!

Brand Management Team Update

Happy Monday Hope College!

We just finished a great Brand Management Team meeting (see previous post about the BMT).  To better serve the campus community, we are continuing work on the following topics:

  • Establishing a resource center and space to prioritize and address campus needs. We are waiting to confirm a physical location, but have already started to talk about work flows and work teams that will serve the campus community in the area of marketing and communication.
  • Creating and conducting a variety of brand education programs to assist the campus in understanding how to share the Hope story. Both a brand education curriculum and supporting resources are the planning stages. A Brand Guidelines document is nearing completion and will be shared soon.
  • Hiring two part time positions (and student staff) to provide additional campus support and to back-fill work for the Brand Management Team.
  • Working everyday on tactical and maintenance projects. 

Stay tuned and feel free to contact us if you have questions.