Hope’s Website Redesign

Why does Hope need a new web site?

The majority of Hope College’s web site was designed and developed more than a decade ago. Following rebranding efforts largely related to Admissions print media, some interim sections of the Hope College web site were re-launched in 2011-2012 – including the home page, Admissions sub-site and top level pages linked from the home page. An Athletics sub-site was launched in 2013. We recognize the need to use the Hope website to communicate our messages to a wide variety of audiences (prospective and current students, alumni, parents, prospective and current employees, friends, etc.) using multiple technology tools (computers, tablets, phones) in an efficient, attractive and interactive manner.

Web Site Development Timelines

  • Spring 2013: Selected enterprise-level content management system (CMS): OmniUpdate.
  • September 2013: Selected new website design partner: Mighty.
  • October 2013: Conducted web design focus groups & open forums, including more than 150 faculty, staff, students, alumni, parents & friends.
  • November 2013: Developed 15 “user personas & scenarios” to help inform decisions about who our users/visitors are and how we can best serve them.
  • December 2013: Created a site map to understand how the new site’s content will be structured. Designed style tiles to determine our overall design direction.
  • January 2014: Developed page strategy documents to identify strategic foundation and content recommendations for key areas.
  • February 2014: Assembled a Web Advisory Group to provide feedback to the Web Team on various stages of the project. Reviewed website wireframes (or blueprints) to clarify necessary elements for the various page types/templates.
  • March 2014: Began design of various page types/templates.
  • April 2014:Student, faculty, and staff feedback on designs.
  • April/May 2014: Begin front-end development and testing of the designs.
  • Summer/Fall 2014: Identify/support our content editors (people/roles/responsibilities, processes, documentation, training/support), restructure web content editor roles.
  • August 2014: Begin to import new design templates into OmniUpdate (OU Campus).
  • October 2014: Templates set in OU Campus
  • October 2014: Begin build out new sites/pages within the system.
  • October 2014: Finalize roles/workflows. Content editors (with proper support) will work on developing content for various sites/areas.
  • October/November 2014: Begin OU Campus and content training.
  • 2014-15 Academic Year and beyond: Sites launched on a rolling basis.

Please reach out to the Web Team at any time with questions or comments: web@hope.edu.