How to influence with LinkedIn

I recently attended the Detroit Digital Summit, an annual two-day event where digital marketers from industries across Michigan, Canada and beyond gather to share their best ideas and practices for working in the digital space. It’s one of my favorite conferences because it provides an opportunity to hear from marketing experts across all industries, and […]

Upping our Instagram Game

One of the most common questions I hear from our social media managers across campus is, “Should our department have an Instagram account?” My usual response is that it depends on how much time you have to devote to Instagram, and how much visual content you have to share. In other words, you will need […]

We LOVE our Hope College community!

We LOVE our Hope College community — It is true. So we made these Hope valentines just for you. Print this PDF and cut them out, or share some online and give your loved ones a shout. Orange you glad you love Hope too? If so, tag your posts #ILoveHope, wooden shoe? Happy Valentine’s Day to […]

Thinking about creating a video? Read this first!

Over the last year, there has been a significant increase in Hope College video production. With more Hope video comes more visibility for the college (great!) as well as more demand, more deadlines and more concern about quality (sometimes stressful!). Recently, the Public Affairs and Marketing team updated its guidelines for video production. We invite you […]

10 Steps to Building a Better Blog

Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and administrative work to admissions features for prospective students. Public Affairs and Marketing helps maintain our network and serves as a campus resource to help our bloggers improve their site and their posts. We’re here to help you get better at blogging — […]

Instagram vs. Snapchat Stories: Why I’m (Still) Obsessed With Both

2017 is the year of the social media story. Originally created and monopolized by Snapchat, “Stories” is also a feature of Instagram (and Facebook, with little use), and is eerily similar to the Snappy original. It’s here that I need to admit that, when Instagram originally added the Stories feature, I was flummoxed. Flabbergasted. And angry. […]

Beyond campus mail: Promote your event on social media

Does your office or department frequently host events? Public Affairs and Marketing is happy to help you share your good news and get more people in your seats. The first place to start is the Hope Calendar when hosting an even for on-campus attendees. Gone are the days of simply sending a campus mail and calling it good. […]

Take over our Snapchat account!

Public Affairs and Marketing is excited to bring you Takeover Tuesdays beginning in December! Takeover Tuesdays are an opportunity for student organizations and Hope offices to “take over” the official Hope College Snapchat story in order to give our followers behind-the-scenes access, while promoting your group’s event and mission to Hope’s Snapchat Followers. We estimate […]

Follow the Hope story on Snapchat

The Hope College Snapchat account was started in fall 2015 as a way to engage our students in personalized story telling. Since the account started, Public Affairs and Marketing has been working to increase its number of followers by creating engaging stories with unique content that showcases different aspects of our campus community. Our audience is […]

Social Media and Students

As an intern at the Public Affairs and Marketing office, a lot of my job is posting to Hope’s various social media accounts, such as Snapchat and Instagram. As silly as this might seem at first, I actually think it can be pretty influential when it comes to students engagement with the college. For prospective […]