Coach. Clutch Player. Coworker. Courtney Kust!

That is my goal in this job — to shape the players to be the best version of themselves and while we’re at it, help the team win a few games.” — Courtney Kust ’13

It’s a reality of team dynamics in the workplace: You have those who are natural coaches. You have those who are natural clutch players. And then, you have those individuals who are both — individuals who are able to rally the team, make the tough decision and call the play just as well as they are able to make the assist, take the shot and grab the rebound. The Public Affairs and Marketing Division is blessed to have that rare combination in Courtney Kust ’13, who serves as an assistant coach for the Hope women’s basketball team and an events and conferences manager for the Hope campus community.

Today, the Women’s Basketball Coaches Association named Courtney to its 2018 “Thirty Under 30” Class — a distinction that recognizes 30 up-and-coming women’s basketball coaches age 30 and under at all levels of the game.

Assistant Coach Courtney Kust in action

Courtney’s coworkers know that she is a rock star. Now, the WBCA agrees, and we couldn’t be happier. We are really, really proud of Courtney… and we just have to boast a little because, well, we know she’s not going to.

Courtney leads with integrity, passion and commitment. She is determined and hardworking, and is never willing to give less than her all. In the Events and Conferences Office, Courtney develops and coordinates conferences and camps here at Hope. She also oversees student workers in the audio-visual booth for athletic events, summer housing events and first responders. On the court, Courtney assists Coach Brian Morehouse in leading a team of strong, focused athletes who, this year, finished their season with a strong run to the Elite Eight… #GoHope!

Last week, I was in a meeting that opened with a prayer called “Liturgy for Those Who Compete.” The prayer concludes with the following words:

Let me model what it is to be
one fiercely focused on, and invested in,
the drama at hand,
pushing myself always towards the goal,
and yet ever extending
a humility and graciousness
in keeping with my status
as your servant, O Christ.

As I heard those words, I couldn’t help but think of Courtney, who shared the following when she learned about the award:

“Coaching at Hope definitely has God’s fingerprints all over it. Never in a million years did I think I would be back at Hope, but the opportunity came and I couldn’t resist the chance to be a part of the women’s basketball program again. I have loved building relationships with the players and being a source of encouragement and positivity in their lives. That is my goal in this job — to shape the players to be the best version of themselves and while, we’re at it, help the team win a few games.”

Courtney, you are a clutch player for the entire Hope College team, and we are so grateful for everything you do to help us all become better versions of ourselves. Congratulations on this well-deserved honor! #FireUp!

New options for website news content

In addition to our behind-the-scenes change to improve Open Graph tags, we also made a more noticeable change that some of you may have already seen on your websites.

As you may remember, Hope’s web pages have had the option to display in the right sidebar the most recent press release associated with a department or office:

Now, this field will display the most recent item associated with a department or office. This may include a press release, blog post, news story from an external media source, tweet, Instagram photo or YouTube video. Here’s an example of what it looks like with a tweet:

We hope that by expanding the potential pool of media items to draw from, this content will be more current and relevant to students, and will showcase the variety of content available on our news page.

A few things to note:

  • If a department doesn’t have the news option enabled on their site, this change will not affect their pages.
  • If a department would rather that certain media types not appear, we can turn off any, or all, of them (we recommend leaving them all on).
  • This field will continue to pull only content, which is curated by Public Affairs & Marketing. In many cases, there’s content out there that we choose to not add to our news page, which means that it won’t show up in that field. It also won’t automatically display the latest post from, for example, a account.

We think you’ll like the change!

Improving Open Graph Tags on

We’ve recently made a “behind the scenes” update to our pages and sites within OU Campus that greatly improves the metadata code provided for open graph tags. Open Graph is a technology first introduced by Facebook in 2010 that allows integration between Facebook and its user data and a website. By integrating Open Graph meta tags into our page’s content, we can identify which elements of our pages we want to show when someone share’s a page on Facebook or Twitter.

By implementing this, Facebook no longer has to guess what image to pull when our pages are shared, for example.

Facebook describes it this way:

The Open Graph protocol enables developers to integrate their pages into Facebook’s global mapping/tracking tool Social Graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users.

OpenGraph tags often look something like this:

<meta property="og:title" content="Example title of article">
<meta property="og:site_name" content=" website">
<meta property="og:type" content="article">
<meta property="og:url" content="">
<meta property="og:image" content="">
<meta property="og:image" content="">
<meta property="og:description" content="This example article is an example of OpenGraph protocol.">

Cool, right? If none of this makes sense, all you need to know is our web pages will look better when shared on social media sites like Facebook.

Introducing: Spera

Spera 2018
Spera 2018

See the 2018 and the inaugural issue of Spera, a new print and web publication focused on the research, scholarship and creative performance of Hope College faculty. Spera will be produced annually by the Office of Public Affairs and Marketing.

Themes in this issue include: Looking Back at the Reformation, the Fine Arts, Science on the Cutting Edge, Education and Vocational, Dimensions of Disability, Life in the Public Square and Faculty Books.

Available online at


NEW: OU Campus Help Videos

Did you forget how to find the login screen? Still not quite sure if you’re placing images correctly? Need to make a new page, but you’ve never started one from scratch before?

Believe it or not, you’re not the only one with these (and other) questions. You’re not alone. And help is here!

We compiled a list of most common questions and put together a new library of video tutorials that will guide you through the details of using OU Campus to edit content on the Hope College website. Here’s an example:

(That voice you hear is Allison Johnson, one of the superstar students in our office.)

Here’s a list of topics:

  • Logging in
  • Understanding your dashboard
  • Creating new pages
  • WYSIWYG toolbar
  • Gadget menu
  • Assets vs. snippets
  • How news works
  • Page properties
  • Accordions
  • Banner images
  • Calls to action
  • Uploading and inserting photos
  • Photo galleries
  • Tables
  • Inserting videos
  • Page check
  • Workflow

Check out the videos
today! And remember, you can always refer to the OU Campus Users’ Guide (PDF).

Of course, you’re still welcome to contact us if you have any questions!

Thinking about creating a video? Read this first!

Over the last year, there has been a significant increase in Hope College video production. With more Hope video comes more visibility for the college (great!) as well as more demand, more deadlines and more concern about quality (sometimes stressful!). Recently, the Public Affairs and Marketing team updated its guidelines for video production. We invite you to take a look, and let us know if you have any questions. In the meantime, let us answer a few of the most common questions we field:

  • I’d like to create a video and post it to the Hope website. How do I do that? In order to be posted on the Hope website, your video first must be published on the Hope YouTube Channel… and in order for the video to be published on the Hope YouTube Channel, you must follow Hope’s video production guidelines.
  • Do I have to let Public Affairs and Marketing know I’m creating a video? If you want your video to be considered for the Hope YouTube Channel, yes! Contact us at least two weeks prior to the start of your production — but ideally, as soon as you get the idea for your video.
  • Can a student produce a video for our office or department? You bet! Hope students are very talented, and they do great work on videos. (Here’s an example of a fantastic video that a *student* produced for a recent Admissions initiative.) If a student is creating a video that you plan to post on the Hope website, the student must meet with a Web Communications staff member prior to production so we can discuss the guidelines in person. To set up a meeting, contact the team at 395.7860 or
  • Can you make the video for me? Hope College does offer professional video services! Our video services manager, Phil Blauw, is awesome. Submit your request, and we’ll follow up to begin planning the next steps.
  • What’s the best length for a video? Quick answer: Depends on how you’re using it, but somewhere between 30 and 60 seconds.
  • I shot a video and noticed afterward that the students/employees we featured were wearing Calvin apparel. Is that OK? That’s a trick question! If you answered “yes,” go immediately to the Hope College Bookstore! Do not pass GO! Do not collect $200! It hurts our orange-and-blue hearts when we see Hope videos featuring students and employees wearing branded attire from other schools.
  • It’s cool if I wait until the last minute to request that my video get posted on the Hope College YouTube channel, right? Another trick question! Please give us as much notice as you can. Do not wait until your video is complete to make your request. (Tip: Our very first question will be, “Did you follow the guidelines?”)
  • Does it matter if I use my mobile device to produce the video? Does it matter if I shoot video horizontally or vertically? Does it matter if I use copyrighted music and images in my video? Yes, yes and YES. Please see the guidelines for more information.
  • I don’t have the Hope logo on file. Can I recreate the logo myself, and maybe throw in some Comic Sans font? Ouch! Proper usage of the Hope College brand is required for all videos. Our Creative Services team is happy to field your brand questions; contact them at 395.7860 or
  • Do I need to include a transcription of my video? OK, so we don’t get this question often. But you should know that, as of Jan. 1, 2018, all videos hosted by Hope College must include transcriptions for accessibility. You are required to submit a transcription for all videos. To discuss any questions or concerns, please contact our Web Communications team at 395.7860 or


Interested in chatting about your video ideas? Let us know. We can’t wait to help you flex your creative muscles.