How to influence with LinkedIn

I recently attended the Detroit Digital Summit, an annual two-day event where digital marketers from industries across Michigan, Canada and beyond gather to share their best ideas and practices for working in the digital space. It’s one of my favorite conferences because it provides an opportunity to hear from marketing experts across all industries, and […]

Upping our Instagram Game

One of the most common questions I hear from our social media managers across campus is, “Should our department have an Instagram account?” My usual response is that it depends on how much time you have to devote to Instagram, and how much visual content you have to share. In other words, you will need […]

We LOVE our Hope College community!

We LOVE our Hope College community — It is true. So we made these Hope valentines just for you. Print this PDF and cut them out, or share some online and give your loved ones a shout. Orange you glad you love Hope too? If so, tag your posts #ILoveHope, wooden shoe? Happy Valentine’s Day to […]

Blogger Bootcamp

What to improve your blog this fall? Public Affairs and Marketing is hosting a Blogger Bootcamp with Elizabeth Council, digital strategist at Hope. Elizabeth helps manage our blog network, including editing Stories of Hope. She also manages the college’s social media accounts, and wants to help you be better at sharing your department’s stories on your blog. […]

10 Steps to Building a Better Blog

Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and administrative work to admissions features for prospective students. Public Affairs and Marketing helps maintain our network and serves as a campus resource to help our bloggers improve their site and their posts. We’re here to help you get better at blogging — […]

Beyond campus mail: Promote your event on social media

Does your office or department frequently host events? Public Affairs and Marketing is happy to help you share your good news and get more people in your seats. The first place to start is the Hope Calendar when hosting an even for on-campus attendees. Gone are the days of simply sending a campus mail and calling it good. […]

Take over our Snapchat account!

Public Affairs and Marketing is excited to bring you Takeover Tuesdays beginning in December! Takeover Tuesdays are an opportunity for student organizations and Hope offices to “take over” the official Hope College Snapchat story in order to give our followers behind-the-scenes access, while promoting your group’s event and mission to Hope’s Snapchat Followers. We estimate […]

Social media workgroup meets monthly

A new staff and faculty workgroup started meeting monthly this spring to talk about social media. This informal group meets every third Thursday at 2 p.m. at the Plaza conference room. Please feel free to drop in and invite your friends and colleagues who might be interested. Typically there is no set agenda but rather informal conversation about social media […]

Scholarship Day of Giving is back!

Thank you for being a social media champion at Hope College! Your influence on Twitter, Facebook and Instagram helps support the good work of everyone at Hope. Scholarship Day of Giving is back on April 19, and the planning team needs your help spreading the word. Most of the excitement and buzz will be shared […]

Snapchat: For our students

They say you have to learn to crawl before you can learn to walk. When it comes to adopting a new institutional social media channel like Snapchat, I am pleased to be crawling at a snail’s pace. Snapchat gets the largest share of attention from 18-24 year olds, and I have to admit: that made the Public Affairs and Marketing team a little nervous. We tossed […]