The Intern

“So what are your plans for this summer?” Your junior year is right around the corner and you hope to find some work opportunities that will benefit your major. As the school year continues, you’re doing an great job in class. You’re a few weeks fresh into a new line of work as a lifeguard …

New Features of the New Website

If you guys are anything like me, you’ve never really paid a ton of attention to the Hope website. In fact, as a freshman (three whole years ago now!) I found myself getting confused between KnowHope, KnowHope Plus, and the regular Hope website because they all looked so incredibly similar to me. But within the …

New employee photos

What’s so newsworthy about new employee photos? We take new photos every August, right!? Well, for 2016 we decided to shake things up a bit. For several years, our employee photos have been done in a consistent style. The background featured familiar “clouds” in natural hues and a vignette framed a closely cropped smiling face. Since our …

Social media workgroup meets monthly

A new staff and faculty workgroup started meeting monthly this spring to talk about social media. This informal group meets every third Thursday at 2 p.m. at the Plaza conference room. Please feel free to drop in and invite your friends and colleagues who might be interested. Typically there is no set agenda but rather informal conversation about social media …

Scholarship Day of Giving is back!

Thank you for being a social media champion at Hope College! Your influence on Twitter, Facebook and Instagram helps support the good work of everyone at Hope. Scholarship Day of Giving is back on April 19, and the planning team needs your help spreading the word. Most of the excitement and buzz will be shared …

We’re on the move!

Today is the last day that Public Affairs and Marketing will be located on the second floor of the Anderson-Werkman building. We are vacating our current offices to make room for our Financial Aid friends, who will be moving upstairs this summer to be closer to Business Services and Human Resources. Renovations in Anderson-Werkman will …

Snapchat: For our students

They say you have to learn to crawl before you can learn to walk. When it comes to adopting a new institutional social media channel like Snapchat, I am pleased to be crawling at a snail’s pace. Snapchat gets the largest share of attention from 18-24 year olds, and I have to admit: that made the Public Affairs and Marketing team a little nervous. We tossed …

Public Affairs & Marketing 2015 Annual Report

2015 was a great year for us in Public Affairs and Marketing at Hope College. It was our first full calendar year as a division, we added new staff, and we collectively learned how to swing dance. Okay, one of those things is not true. But we also did a lot. A whole bunch, actually. …

Fall dates for social media workshops

Please join us at our next social media workshop, Setting up for Social Media Engagement, presented by our Digital Strategist, Elizabeth Council. Dates Offered: November 10 and December 3 2-3:30 p.m. in Dewitt Herrick Room Elizabeth will cover content from two of her most-popular summer sessions in one convenient workshop. Together we’ll explore: What channels you should be using How to set up accounts …

Submitting Events to the Public Website Calendar

Our website features a new campus calendar, calendar.hope.edu. Following are some tips and steps to follow to help promote your events. Begin by making your campus room reservation through EMS (events.hope.edu). Here you can request catering, AV, video services, a specific setup, etc. In EMS, you can now request to have your event display on …