Follow the Hope story on Snapchat

The Hope College Snapchat account was started in fall 2015 as a way to engage our students in personalized story telling. Since the account started, Public Affairs and Marketing has been working to increase its number of followers by creating engaging stories with unique content that showcases different aspects of our campus community. Our audience is […]

Social Media and Students

As an intern at the Public Affairs and Marketing office, a lot of my job is posting to Hope’s various social media accounts, such as Snapchat and Instagram. As silly as this might seem at first, I actually think it can be pretty influential when it comes to students engagement with the college. For prospective […]

Social media workgroup meets monthly

A new staff and faculty workgroup started meeting monthly this spring to talk about social media. This informal group meets every third Thursday at 2 p.m. at the Plaza conference room. Please feel free to drop in and invite your friends and colleagues who might be interested. Typically there is no set agenda but rather informal conversation about social media […]

Scholarship Day of Giving is back!

Thank you for being a social media champion at Hope College! Your influence on Twitter, Facebook and Instagram helps support the good work of everyone at Hope. Scholarship Day of Giving is back on April 19, and the planning team needs your help spreading the word. Most of the excitement and buzz will be shared […]

Snapchat: For our students

They say you have to learn to crawl before you can learn to walk. When it comes to adopting a new institutional social media channel like Snapchat, I am pleased to be crawling at a snail’s pace. Snapchat gets the largest share of attention from 18-24 year olds, and I have to admit: that made the Public Affairs and Marketing team a little nervous. We tossed […]

Fall dates for social media workshops

Please join us at our next social media workshop, Setting up for Social Media Engagement, presented by our Digital Strategist, Elizabeth Council. Dates Offered: November 10 and December 3 2-3:30 p.m. in Dewitt Herrick Room Elizabeth will cover content from two of her most-popular summer sessions in one convenient workshop. Together we’ll explore: What channels you should be using How to set up accounts […]