The digital team in Public Affairs and Marketing has been hard at work over the past six months to improve several digital resources for our campus community and prospective students. Here’s an update on some of the improvements we’ve made and projects we continue to make progress on: Looking for help with your digital marketing? …
Category Archives: Social Media
Improvements to the digital experience at Hope
Another Summer has slipped by but not without several exciting new projects for the web team in Public Affairs and Marketing. Whether it was enhancing our online calendar, embracing Gen Z’s use of Instagram and TikTok, or implementing an entirely new academic catalog, Summer was packed with fun and meaningful work to improve the digital …
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We “heart” the Hope College community!
We LOVE the Hope College community. It is true. So we made these valentines just for you. Print this PDF and cut them out, or share on social media if that’s what you’re about. Tag your posts #GoHope, wooden shoe? Happy Valentine’s Day to the Orange and Blue!
Campus toolkit for COVID-19 communication
The first few weeks of spring semester are behind us and we are so grateful for every passing day that our students are together on campus for in-person classes. It takes our entire campus community to make this happen and we are thankful for the many teams and individuals who are #KeepingHope here! Public Affairs …
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Day of Giving Social Media Checklist
Six Weeks Out Do a quick checkup on your department’s social media accounts. Are they up to date? When is the last time you shared information? Are you following the Hope brand guidelines? Now is a good time to update your profiles to be ready for Day of Giving. Look for people you should be …
How to influence with LinkedIn
I recently attended the Detroit Digital Summit, an annual two-day event where digital marketers from industries across Michigan, Canada and beyond gather to share their best ideas and practices for working in the digital space. It’s one of my favorite conferences because it provides an opportunity to hear from marketing experts across all industries, and …
Upping our Instagram Game
One of the most common questions I hear from our social media managers across campus is, “Should our department have an Instagram account?” My usual response is that it depends on how much time you have to devote to Instagram, and how much visual content you have to share. In other words, you will need …
Thinking about creating a video? Read this first!
Over the last year, there has been a significant increase in Hope College video production. With more Hope video comes more visibility for the college (great!) as well as more demand, more deadlines and more concern about quality (sometimes stressful!). Recently, the Public Affairs and Marketing team updated its guidelines for video production. We invite you …
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10 Steps to Building a Better Blog
Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and administrative work to admissions features for prospective students. Public Affairs and Marketing helps maintain our network and serves as a campus resource to help our bloggers improve their site and their posts. We’re here to help you get better at blogging — …
Instagram vs. Snapchat Stories: Why I’m (Still) Obsessed With Both
2017 is the year of the social media story. Originally created and monopolized by Snapchat, “Stories” is also a feature of Instagram (and Facebook, with little use), and is eerily similar to the Snappy original. It’s here that I need to admit that, when Instagram originally added the Stories feature, I was flummoxed. Flabbergasted. And angry. …
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