The Web Team has been hard at work for many months searching for the right partner to come alongside us for the website redesign project. We began by writing a Request for Information, which we sent to about a dozen design firms, both local and non-local. After reviewing all of the responses, we narrowed our search down to our top two choices who we brought to campus to meet with in person. As a result of that process, one group has stood out as an excellent choice for our needs.
We’re thrilled to introduce you to Mighty. They are a local firm based in Grand Rapids, and although they are smaller (10 staff members) their focus is solely on the web. We were extremely impressed by their thoughtful approach to web content strategy and design, as well as their top notch client list and portfolio.
We’ll soon have the details finalized with our agreement with Mighty and will be kicking off the project with them in the near future!
Follow @hellomighty on Twitter
A year’s worth of hard work and teamwork has culminated with a new athletics website for those who follow the Flying Dutch and Flying Dutchmen and those who dream of one day becoming a student-athlete at Hope.
Hope College has partnered with PrestoSports in this redesign of the college’s athletics website. PrestoSports also services the websites for the Michigan Intercollegiate Athletic Association and more than 300 NCAA Division III institutions.
The partnership with PrestoSports will allow opportunities for expanded coverage of Hope Athletics, including visually. Each team’s roster pages now will feature individual pictures of each student-athlete. Results from Hope sporting events will be updated more quickly. The Sports Information Department at Hope College is planning to provide multi-media storytelling, including expanded use of video and social media.
PrestoSports also offers a mobile site for Hope Athletics, making it easier for fans to keep up to date with their smartphones. We hope you enjoy this newest way to keep track of your favorite school and teams.
We’re excited to announce the launch of our new web-based interactive campus map provided through CampusBird.
Some of the map’s features include:
- Photos and descriptions for each location on the map
- Directions and sharing from each pin drop
- 360° panoramic images for many prominent locations (click the yellow people icons throughout the map)
- Search function with keywords for each location
We’d appreciate your feedback, take a look and let us know what you think!
We’re pleased to share after significant feedback from the campus community, we will be moving forward with the selection of OmniUpdate’s OU Campus as the new Content Management System (CMS) for the Hope website.
OU Campus is the leading web CMS for higher education, and it is used to manage more than 700 college and university websites.
Some of the features we love:
- powerful administration
- streamlined content
- user friendly editing
- reusable content
- quality control
- convenient publishing
- effortless syndication
Although this is a big step, it is only the first of many. We will be turning our attention to selecting a web design and content strategy partner to fulfill the other aspects of the project.
Through a collaborative effort of the Integrated Marketing Team and the folks at CIT, today we rolled out Hope College’s first responsive web design for 1Hope. The function is all the same, but the brand has been updated to reflect the current brand standards, and the technology updated to address an increasing demand for mobile compatible resources. What do you think?
Over the last several months you may recall hearing that Hope College has begun to take steps forward on implementation of new branding for the College. Integrated Marketing (or some may have heard it referred to as the Brand Team) is ready to begin the first phase of this branding process with learning sessions we’re calling “BRAND 101: More Than Just a Logo.”
We are excited to be able to offer you three different times to listen, learn and ask questions in the next couple of weeks. Be assured these will not be the only times if one of these first sessions doesn’t work for you. It is the first step of many that we look forward to being able to walk along side of you as each of you think about marketing in your areas of work. Come learn about how you can start to use the brand for Hope!
We look forward to seeing you at one of these BRAND 101 sessions:
Wednesday, January 23
9:30 – 11 a.m.
refreshments will be served
Tuesday, January 29
2 – 3:30 p.m.
refreshments will be served
Wednesday, January 30
Haworth Inn – Ballroom II
10 – 11:30 a.m.
refreshments will be served
Work continues as we prepare a new resource for the Hope community.
The Brand Management Team (see earlier post) is in the final stages of interviewing candidates to fill two part-time positions set to join the team in the coming months. Both positions are Communication Specialists, with one focusing on graphic design and one focusing on web development. We have received many great applications and look forward to introducing new team members soon.
We also have received confirmation of a workspace. The Brand Management Team, along with the new positions and a student staff, will be creating a space on the 2nd Floor of the Anderson-Werkman Center on 8th Street, pending a move by the Events and Conferences office.
An opening date, office hours and other details are pending.
Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training.
The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, key messaging), Logo Standards, Brand Identity (colors, typography, photography) and Brand Application (examples, resources).
As mentioned above, the document will be shared and used as we begin to develop a brand education curriculum and supporting resources that will help faculty and staff tell the Hope story. Stay tuned for information about the first Brand Education 101 sessions!