Inspired by past emails from our friends at the Physical Plant, we hope that regular updates from Integrated Marketing will be interesting and helpful to you! With each update we aim to give you a glimpse of what we’re working on and celebrating, as well as a little more in-depth insight into one featured project. …
Continue reading “Integrated Marketing Project and Process updates”
Through a collaborative effort of the Integrated Marketing Team and the folks at CIT, today we rolled out Hope College’s first responsive web design for 1Hope. The function is all the same, but the brand has been updated to reflect the current brand standards, and the technology updated to address an increasing demand for mobile …
Over the last several months you may recall hearing that Hope College has begun to take steps forward on implementation of new branding for the College. Integrated Marketing (or some may have heard it referred to as the Brand Team) is ready to begin the first phase of this branding process with learning sessions we’re …
Work continues as we prepare a new resource for the Hope community. The Brand Management Team (see earlier post) is in the final stages of interviewing candidates to fill two part-time positions set to join the team in the coming months. Both positions are Communication Specialists, with one focusing on graphic design and one …
Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training. The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, …
Happy Monday Hope College! We just finished a great Brand Management Team meeting (see previous post about the BMT). To better serve the campus community, we are continuing work on the following topics: Establishing a resource center and space to prioritize and address campus needs. We are waiting to confirm a physical location, but have …
The Integrated Marketing Team (IMT) has been working to advance the colleges strategic marketing efforts on several fronts over the last few months. Those efforts have included the following: Defining a resource team we’re calling the Brand Management Team to lead our efforts in implementing the redefined Hope brand throughout the campus. Beginning to define …
The Integrated Marketing Team is excited to announce a significant upgrade coming to the Hope website! This is a step towards the longer term vision of working more broadly and consistently to communicate our brand promise and brand attributes. The website revision will bring to life the Hope brand and is a great step forward. …
Just a week ago today, we reached an exciting milestone in launching the new Hope brand, as the first phase of our microsite went live: You can view the site at hope.edu/admissions. Every page within the Admissions area of the Hope website has been redesigned, and the site will serve as a fine resource for …
