Let the branding begin!

Over the last several months you may recall hearing that Hope College has begun to take steps forward on implementation of new branding for the College. Integrated Marketing (or some may have heard it referred to as the Brand Team) is ready to begin the first phase of this branding process with learning sessions we’re […]

Finishing Up Brand Guidelines

Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training. The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, […]

Introducing the Brand Management Team

The Integrated Marketing Team (IMT) has been working to advance the colleges strategic marketing efforts on several fronts over the last few months. Those efforts have included the following: Defining a resource team we’re calling the Brand Management Team to lead our efforts in implementing the redefined Hope brand throughout the campus. Beginning to define […]

Microsite Phase II: Coming Soon

The Integrated Marketing Team is excited to announce a significant upgrade coming to the Hope website! This is a step towards the longer term vision of working more broadly and consistently to communicate our brand promise and brand attributes. The website revision will bring to life the Hope brand and is a great step forward. […]

Microsite Phase I: Now Live

Just a week ago today, we reached an exciting milestone in launching the new Hope brand, as the first phase of our microsite went live: You can view the site at hope.edu/admissions. Every page within the Admissions area of the Hope website has been redesigned, and the site will serve as a fine resource for […]