Through a collaborative effort of the Integrated Marketing Team and the folks at CIT, today we rolled out Hope College’s first responsive web design for 1Hope. The function is all the same, but the brand has been updated to reflect the current brand standards, and the technology updated to address an increasing demand for mobile […]
The Integrated Marketing Team is excited to announce a significant upgrade coming to the Hope website! This is a step towards the longer term vision of working more broadly and consistently to communicate our brand promise and brand attributes. The website revision will bring to life the Hope brand and is a great step forward. […]
Just a week ago today, we reached an exciting milestone in launching the new Hope brand, as the first phase of our microsite went live: You can view the site at hope.edu/admissions. Every page within the Admissions area of the Hope website has been redesigned, and the site will serve as a fine resource for […]
We’ve reached a major milestone in the re-branding process: finalization of the Hope College brand promise and a refined set of brand attributes. These outcomes are the result of a long-term discovery and research phase, as well as substantial discussion and discernment. The brand promise is a statement that embodies Hope’s main reason for being: […]
This word cloud represents graphically the most popular words in the survey results that EM2 compiled for Hope in our branding process. The bigger the word, the more frequently it showed up in the data.
As part of the brand development process, Hope has completed a set of perception research studies with the help of EM2, our integrated marketing partner. The results of these studies were shared at a meeting in Haworth open to the college community. If you missed the meeting or are looking for more information, below is […]
In the course of working in higher education, we all come across buzzwords that are often used but only occasionally explained: “Student Centered Learning”, “Social Media”, “Knowledge Economy”, “Globalization”, “Distinctive”, “Synergy” and of course, “Integrated Marketing”. We even have an appointed cabinet to work on that last one. So what is Integrated Marketing, anyway? In […]