Microsite Phase II: Coming Soon

The Integrated Marketing Team is excited to announce a significant upgrade coming to the Hope website! This is a step towards the longer term vision of working more broadly and consistently to communicate our brand promise and brand attributes. The website revision will bring to life the Hope brand and is a great step forward. […]

Microsite Phase I: Now Live

Just a week ago today, we reached an exciting milestone in launching the new Hope brand, as the first phase of our microsite went live: You can view the site at hope.edu/admissions. Every page within the Admissions area of the Hope website has been redesigned, and the site will serve as a fine resource for […]

Hope’s New Brand Promise and Attributes

We’ve reached a major milestone in the re-branding process: finalization of the Hope College brand promise and a refined set of brand attributes. These outcomes are the result of a long-term discovery and research phase, as well as substantial discussion and discernment. The brand promise is a statement that embodies Hope’s main reason for being: […]

What is Integrated Marketing, anyway?

In the course of working in higher education, we all come across buzzwords that are often used but only occasionally explained: “Student Centered Learning”, “Social Media”, “Knowledge Economy”, “Globalization”, “Distinctive”, “Synergy” and of course, “Integrated Marketing”. We even have an appointed cabinet to work on that last one. So what is Integrated Marketing, anyway? In […]