Web design focus groups & open forums a success!

Thank you to the many faculty, staff, students, and others who shared your insight and helped us to make our website design focus groups and open forums a success! We are so grateful for your participation with our web design partner, Mighty.

In total, 20 focus groups and 3 open forums were conducted with over 150 people. Out of the 23 total sessions, 10 of them focused on the academic program of the college.

During the coming months there will be more opportunities for you to continue the conversation about the important building blocks and elements of the Hope College story through the web.

If you have further thoughts that you would like to share with Mighty you can contact them at hope@mightyinthemidwest.com or you can contact us at web@hope.edu.

New Hope Envelopes & Letterhead Now Available at the Bookstore

We’re excited to share that our friends at The Hope-Geneva Bookstore now have generic Hope College letterhead and matching #10 business envelopes featuring the new Hope logo in stock!

For a limited time, the old Hope College #10 envelopes will still be available. Departments are encouraged to use these for any mailings generated on remaining stock of the old letterhead.

Generic Hope College letterhead can be a great and cost effective way to do mailings for campus departments.

Web design focus groups

The Web Team and Integrated Marketing have continued progress on the Hope College Website Redesign Project. We’ve previously selected a new college-wide content management system (OmniUpdate) and we have selected a new local web design partner to help us with the next phase. The firm, Mighty who is based in Grand Rapids, will bring a wealth of experience and creativity as we further navigate this design process.

The first step in the process with Mighty is “Research and Identification”. In addition to an inventory of content and analytics, we are conducting a series of focus groups and open forums with the campus community over the next few weeks.

We’re reaching out to faculty, staff, and students across campus to ask for their participation in website focus groups. Focus groups will assemble 8-12 participants to meet with Mighty. In addition to the specific focus groups that are being formed, we will also be facilitating several open forums which will be available to all employees and students as a chance to learn more, ask questions, and offer feedback.

During this time and in these next months there will be opportunities for faculty, staff, and students to continue the conversation about the important building blocks of the foundation and elements of the Hope College story through the web.

We thank the campus community for your participation in this important process!

Web design partner selected

The Web Team has been hard at work for many months searching for the right partner to come alongside us for the website redesign project. We began by writing a Request for Information, which we sent to about a dozen design firms, both local and non-local. After reviewing all of the responses, we narrowed our search down to our top two choices who we brought to campus to meet with in person. As a result of that process, one group has stood out as an excellent choice for our needs.

We’re thrilled to introduce you to Mighty. They are a local firm based in Grand Rapids, and although they are smaller (10 staff members) their focus is solely on the web. We were extremely impressed by their thoughtful approach to web content strategy and design, as well as their top notch client list and portfolio.

We’ll soon have the details finalized with our agreement with Mighty and will be kicking off the project with them in the near future!

Follow @hellomighty on Twitter

New athletics website goes live with PrestoSports

A year’s worth of hard work and teamwork has culminated with a new athletics website for those who follow the Flying Dutch and Flying Dutchmen and those who dream of one day becoming a student-athlete at Hope.

Hope College has partnered with PrestoSports in this  redesign of the college’s athletics website. PrestoSports also services the websites for the Michigan Intercollegiate Athletic Association and more than 300 NCAA Division III institutions.

The partnership with PrestoSports will allow opportunities for expanded coverage of Hope Athletics, including visually. Each team’s roster pages now will feature individual pictures of each student-athlete. Results from Hope sporting events will be updated more quickly. The Sports Information Department at Hope College is planning to provide multi-media storytelling, including expanded use of video and social media.

PrestoSports also offers a mobile site for Hope Athletics, making it easier for fans to keep up to date with their smartphones. We hope you enjoy this newest way to keep track of your favorite school and teams.

Interactive Campus Map goes live

We’re excited to announce the launch of our new web-based interactive campus map provided through CampusBird.

Some of the map’s features include:
  • Photos and descriptions for each location on the map
  • Directions and sharing from each pin drop
  • 360° panoramic images for many prominent locations (click the yellow people icons throughout the map)
  • Search function with keywords for each location
We’d appreciate your feedback, take a look and let us know what you think!

Integrated Marketing Project and Process updates

Inspired by past emails from our friends at the Physical Plant, we hope that regular updates from Integrated Marketing will be interesting and helpful to you!  With each update we aim to give you a glimpse of what we’re working on and celebrating, as well as a little more in-depth insight into one featured project.
Business Cards, Letterhead and Envelopes!  Oh My!
The day-to-day print collateral for Hope College may not be a topic that keeps you on the edge of your seat.  But there are a few developments that might be of interest to you! 
Since the adoption of a new Hope College logo, we have been ordering newly designed business cards, letterhead and envelopes for many individuals and departments.  We are continuing our partnership with The Printery for their production, as we have for a number of years.  Recently, The Printery acquired new digital printing equipment that has reduced the cost of business cards even though we have increased the quality of the business card paper. Additionally, The Printery offers a web-to-print system that allows for easy ordering, consistency of these print items – significantly reducing the amount of staff time necessary for layout and design, and more seamless invoicing back to Hope.
Here’s a sample of our new business card design:
Need to order your new business cards, letterhead or envelopes?  Please visit:  http://hope.edu/brand/request-resources .
In Progress and Upcoming:
  • Work on a contract with OmniUpdate for the college-wide Content Management System (CMS).  More information on this will be included in  the next update!
  • Responses to our Request for Information (RFI) for design partnership to create the next iteration of the Hope College web site have been received
  • Technical coding with Presto! Sports for the Athletics web site. The site design was created here at Hope and Presto! is managing the site coding and transition of thousands of web pages, statistics and images.  Presto! has served as the content management system for numerous other MIAA schools, as well as the MIAA itself, and provides a number of efficiencies for reporting and statistical tracking.
  • Invitations and other communications are being prepared for Dr. Knapp’s Inauguration and Homecoming.  Recently we created pieces for the Kruizenga Art Museum groundbreaking and Haworth Engineering dedication.  
  • Working on brand implementation with Student Development departments and the HopeFund.
  • Organizing font licenses and installation with our colleagues at CIT.
  • Preparing to transition several campus blogs (Admissions, Study Abroad) to a local installation of WordPress.
  • Coming soon – a new web-based campus map provided through CampusBird and with lots of help with colleagues in Admissions. We will more officially launch the maps in the weeks ahead, but we welcome your feedback now:  http://maps.hope.edu   Also, we’re working on improving the building outlines and labels available through Google Maps.
Recent Celebrations:
  • Signed a contract with WebDAM to provide a Digital Asset Management (DAM) system to store tens of thousands of campus photographs and other resources that are created each year.
  • Have you seen the new banners on the campus lightpoles?  We had a lot of fun designing them and are very thankful to our friends at Physical Plant for their help in getting them installed! We are also working on a number of other campus signs. 
We are grateful for the participation and encouragement of so many around campus.  We truly enjoy working with you and discovering new ways that we can implement the Hope College brand!

Content Management System Selected: OU Campus

We’re pleased to share after significant feedback from the campus community, we will be moving forward with the selection of OmniUpdate’s OU Campus as the new Content Management System (CMS) for the Hope website.

OU Campus is the leading web CMS for higher education, and it is used to manage more than 700 college and university websites.

Some of the features we love:

  • powerful administration
  • streamlined content
  • user friendly editing
  • reusable content
  • quality control
  • convenient publishing
  • extensibility
  • effortless syndication

Although this is a big step, it is only the first of many. We will be turning our attention to selecting a web design and content strategy partner to fulfill the other aspects of the project.