Letting go is never easy

One of our goals in transitioning to our new website is to make Hope’s website smaller. There was too much information on our old site, and that just makes it harder for our users to find what they’re looking for. It’s time to slim down.

But that isn’t always easy to do. We’ve gotten used to doing something just because that’s the way we’ve always done it. We’re attached to it. We disagree about what’s actually important to our audiences.

Here are a few questions to help assess your content:

1. Does my audience actually need this information?

Sometimes we put content on our website because it’s important to us, not because it’s important to our user. If it doesn’t answer a question your audience is actually asking or provide information that’s truly valuable to them, then it shouldn’t go on the website. And remember: You are not your target audience.

2. Does this information already exist elsewhere?

We shouldn’t duplicate content. If a user can access the information somewhere else — the registrar’s or provost’s offices, for example, or the online catalog or event calendar — then we should simply provide easy access to that content. Link to it in a way that makes sense to your user.

3. Does this information really belong somewhere else?

Maybe the content is important to your audience, but it really belongs somewhere else. Sure, that syllabus is critical for the 18 people enrolled in your course this semester — but our public-facing website probably isn’t the best place to put it. (That’s what Moodle is for.) Figure out where it belongs, and let’s make sure it goes there.

Announcing: inHope, the new KnowHope

The new college intranet, which is replacing KnowHope, is now live and available! The new service is called inHope, and can be accessed at in.hope.edu. It is only accessible to individuals who have a hope.edu email account. Features of inHope include: mobile friendly, easy to scan/filter, common links, easy to submit announcements, today’s events calendar, featured news, academic calendar, people search, blog posts, Instagram photos, a survey of the week and more!

Learn more about inHope

  • Mobile friendly: (responsive to every device size)
  • Links: quick access to all of the common links, resources and services you use on a regular basis can be found in the orange navigation bar at the top. Hover over “Resources” to see links for Resources (commonly accessed items), Services (forms and requests), and Safety (emergency guide, incident reports, etc).
  • Content Filters: colored filters can be turned on and off, applying to everything on the page
  • Announcements: tagged announcements can be viewed by clicking the announcement title. A new streamlined submission form makes it easier to submit announcements, which allows you to determine how long you want your announcement to stay on the site. Announcements should include information that pertains to the majority of campus and is not an event (unless you’re previewing your event in advance) and not something already covered in an official press release.
  • Featured Story: most days a new item will appear highlighting a big story for the day (news story, blog post, big event, campus photo, etc).
  • Today’s Events: will always show all events happening today. This is showing a direct feed from our campus web calendar. View instructions for submitting an event to the events calendar.
  • Take Note: these boxes will feature various content that is important to take note and may have a longer shelf life than an announcement.
  • Academic Calendar: this will pull a direct feed of the Academic Calendar via a Google Calendar maintained by the Registrar’s Office. You can also subscribe to it and add it to your own Google Calendar.
  • People Search: Employee Search and Student Search both pull the same information as KnowHope People Search did, but now is a filter instead of a search, which returns even quicker results. Employees can be searched by name or by department as well as sorted.
  • Other Services: you’ll also find updated versions of Marketplace, Ride Exchange, Incident Reports and (coming soon) Minutes and Agendas.
  • More: also explore blog posts, Instagram photos, and a fun survey of the week sponsored by the Frost Center!

 

Questions or suggestions? Contact us at inhope@hope.edu.

Introducing Websmith

A while back we launched Websmith, a new users’ group for people who actively manage web content in OU Campus. For those of you who couldn’t make our first meeting, here’s a quick introduction to what we’re trying to accomplish.

Please join us at an upcoming meeting! You can sign up online to express interest.

OBJECTIVE

To connect campus users who develop, edit and maintain content in OU Campus and equip them to effectively represent Hope College online.

GOALS

  • Connect with OU Campus users in other departments and offices
  • Participate in focused learning about OU Campus and/or web content
  • Celebrate success of group members and other departments, offices and programs (e.g., showcase new websites, highlight new concepts or ideas)
  • Identify and share best practices, tips and tricks
  • Express pain points and identify solutions to common problems

ELEMENTS

1. Monthly meetings

Here’s a sample agenda:

1 p.m. — Mingle
1:10 — Announcements; celebrate success
1:15 — Featured topic
1:35 — Featured topic Q&A
1:45 — General Q&A
1:55 — Dismiss

Upcoming meetings are scheduled for the first Tuesday of the month (generally) at 2 p.m. in the DeWitt Herrick Room. Here are the dates:

  • September 6
  • October 4
  • November 1
  • December 6
  • January 3
  • January 31
  • March 7
  • April 4
  • May 2

2. Online community

For now, look for additional information right here on the Public Affairs and Marketing blog. You can find it with the new Websmith category. If you’re looking for an easy way to get updated with every new Websmith posts, please subscribe.

Eventually, we’ll put some work into developing a robust online community, including easy access to digital resources, training videos and other material.

3. Additional training

We’ll spend some time at each meeting with in-depth training. In our last meeting, we covered those pesky images — how to upload them and size them for your page and how to create and use new photo gallery assets.

Potential topics for future meetings include:

  • Using assets and snippets
  • Editing images outside of OU Campus
  • Creating video for the web
  • Grammar and style
  • Making workflow work for you

Of course, we welcome your suggestions!

The New KnowHope

Many of us have relied on KnowHope for our daily information during much of the site’s existence, which premiered in 1996. We’re excited to announce that we’ve been working on a “new KnowHope” to serve as the next generation of our college intranet. It will feature a new name and design, offer new functionality, and introduce a streamlined process for submitting information.

We’re planning to launch this refreshed service to coincide with the new academic year, but we would like to give you a sneak peek of the new site before it goes live.

You’re invited to a “new KnowHope” presentation this Thursday August 18 at 10am in the DeWitt Center Herrick Room. Refreshments will be provided.

We look forward to launching this improved site for our faculty, staff and students and hearing your feedback!

Bultman Student Center

One of the great things about working for Public Affairs and Marketing is that no day is quite like the next. While I do spent a good amount of time at my desk, my bosses have also instructed me to do things like go to the beach, assist web training classes, and participate in campus wide films. It’s these kind of spur of the moment tasks that make me love this job even more.

So today when I was asked to take some pictures of the Multicultural office, Student Life, and Dean Frost signing a beam in the new Bultman Student Center, I jumped at the opportunity. I met the group at the construction trailer and was immediately given a hardhat and safety goggles. I started to wonder if maybe I shouldn’t have been so quick to jump at the opportunity, seeing as I was the only one not wearing closed toed shoes, but once I entered the student center any thoughts about my footwear were quickly tossed aside.

The space was absolutely incredible. Boasting tall arches, a 200 seat theatre, and tons of space to be used for just hanging with friends, it was truly heartbreaking to walk through and know that I’d never get to use this space as a student myself.

But even though I personally won’t be able to use the space, getting a sneak peak tour today made me so excited for all the future students who will be able to use it. The space has so much potential for so many different uses.

For instance, it has tons of space that will hold high tops and couches that I think will be so fun for students to use as a more low key and social study environment, rather than, say, the library or Martha Miller. As someone who frequently gets dirty looks on the first floor of the library for laughing or talking far too loudly, I know I would definitely put this space to use.

We were also shown the space that will be used as a prayer chapel, something I didn’t even know was going to be included in the student center, so it was really cool to both see the space and also hear the plans they had for it once the building was finished. Even from just looking at the bare bones of the room, I can tell it’s going to be a beautiful space for students to de-stress and relax.

Throughout the whole tour, I just kept thinking to myself how lucky I am that I go to a smaller school like Hope, that offers intimate class settings and personal relationships with both students and professors, but is also able to build beautiful buildings, like the Bultman Center, that spare no expense to give us students a space that really makes Hope feel like home.

I hope you guys enjoy the sneak preview pictures and are able to envision all the opportunities the Student Center will offer next Fall.IMG_0063
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New OU Campus Assistance

We’re excited to announce two new resources available to individuals who develop, edit and maintain websites in OU Campus!

Websmith

Websmith is a new users group for people who maintain websites in OU Campus. We’ll use it to:

  • Connect with OU Campus users in other departments and offices
  • Participate in focused learning about OU Campus and/or web content
  • Celebrate success of group members and other departments
  • Highlight new concepts or ideas
  • Identify and share best practices, tips and tricks
  • Express pain points and identify solutions to common problems

 

If you’re interested in joining Websmith, sign up online (even if you can’t make the first meetings). We’ll add you to the email list and keep you updated with more information.

Dates

  • Wednesday, July 6, 1 p.m. (Schaap 3101)
  • Tuesday, August 2, 1 p.m. (Martha 240)

 

For the summer, we’ll be using the first hour of our Open OU Labs (see below) for Websmith. We’ll announce meeting times and locations for the fall semester at a later time.

 

Open OU Labs

We’ve blocked out time in a computer lab for you to drop in and ask questions, get help, or simply work on your website with fewer interruptions. I’ll be working in the lab the whole time, and we hope to have a couple of our summer student workers join us, too.

Dates

  • Thursday, June 23, 8 a.m.–12 p.m. (Schaap 3101)
  • Wednesday, July 6, 1–5 p.m. (Schaap 3101)
  • Tuesday, July 19, 8 a.m.–12 p.m. (Schaap 3101)
  • Tuesday, August 2, 1–5 p.m. (Martha 240)
  • Thursday, August 18, 1–5 p.m. (Martha 240)

 

There’s no need to register — just show up with your questions!

On Wednesday, July 6, and Tuesday, August 2, the first hour of each open lab will be used for Websmith.

The Intern

“So what are your plans for this summer?”

Your junior year is right around the corner and you hope to find some work opportunities that will benefit your major. As the school year continues, you’re doing an great job in class. You’re a few weeks fresh into a new line of work as a lifeguard for the local pool. It pays well and it’s an easy job, but you need something more for the summer: an internship.

An internship is important because:

  1. It may be a requirement, depending on your major
  2. It gives you a better chance of getting a job after college
  3. You gain experience from the field of your study
  4. You have a better idea of what you want to do for a career

 

Despite these great reasons, our motivation for finding internships can suffer. As students, we believe that it is hard and competitive to find an internship. We assume that we have to either know someone or have some experience in a particular field in order to land an internship. Our confidence drops. We soon think we can’t get the internship. Eventually we become content with what we already have and end up working at the same place we worked in high school, lifeguarding again. It’s been an easy job and it’s paid well. Why bother leaving the norm if you’re all set financially?

Meet Kelly Arnold, a sophomore at Hope College, majoring in communication. This summer, she took the opportunity to be an intern at University of Michigan. She says her daily routine is always different:

“I work around 25 hours a week doing a variety of tasks, mainly writing professional blog posts for the UMSocial website, interviewing individuals from around our community for a series we have called Wolverines of Ann Arbor (similar to Humans of New York), coordinating a monthly Twitter chat we have called #UMichChat, and assisting in making our university account’s Snapchat stories. It’s busy, but so fun! And yes, it pays. I don’t know how I got so lucky.”

Over the past two weeks, UMich has tweeted about both of her blogs: Evaluating the Instagram Evolutionand Express More: What 140 Full Characters Means for Brands.

How did she get the internship? It goes way back to her days in high school, when she was the editor-in-chief for her school newspaper. While there, she contacted Nikki Sunstrum, the director of Social Media at the University of Michigan, for an interview on an article. After the interview, Kelly kept Nikki’s contact info and went her own way.

“[A year later]  I was home for Christmas, trying to map out my summer. My dad asked me, “What do you really want to do this summer?” In a dream world, I thought, I would be doing what I want to eventually be doing professionally: working in social media. I remembered I still had Nikki’s contact, and shot her an email, figuring what’s the worst that could happen? She ended up responding within 24 hours, saying how happy she was to hear from me, and that I should send my resume in. Some writing submissions, phone interviews, emails, creative prompts, and months later, I received word that I got the internship!”

She took a chance and simply took action of curiosity. She isn’t the only one that has this type of testimony. Take myself for example.

I was getting ready to end my sophomore year still not knowing what my plans were for the summer. I didn’t want to go back home, so I looked for a local job. A sales position opened for Home and Company and Tip Toes, two retail stores in Downtown Holland. I took the chance and applied. Did I want to work at a baby store for the summer? Not really. But I had to find work. Eventually, I got the call. I had an interview, and then I was offered a job position for both stores. Shortly afterwards, my boss, Matt Holmes, realized I was a communication major. He discovered that I wanted to go into public relations and marketing, so he gave me the chance to be social media coordinator for both stores. There, I learned a lot about marketing, and I’m grateful Matt gave me that opportunity. With that experience, I finally had something under my belt for the next job.

Recently, I’ve been hired as a student worker for Public Affairs and Marketing for Hope College. I believe that this job will definitely benefit me for the future. And I don’t think I would’ve had this opportunity if I never had the social media position for Tip Toes and Home and Company. You have to start somewhere, right?

So take a chance. Go and explore. Start somewhere that you know will benefit you in the long run, even if it’s a baby store. Kelly nailed it when she said, “I guess something I’ve taken away from this experience, and apply to my life on almost a daily basis, is this: It’s always worth it to ask for what you want.” Break out of your comfort zone and take a risk of applying for that “scary” internship. Don’t live your college life as a lifeguard; live it in a way that will catapult you to the trajectory of your career path after Hope College. In the famous words of Wayne Gretzky, “You miss 100% of the shots you don’t take.” So take it.

About the author: Raoul Adwan is a Communication major at Hope College and a student worker in the Office of Public Affairs and Marketing. 

New Features of the New Website

If you guys are anything like me, you’ve never really paid a ton of attention to the Hope website. In fact, as a freshman (three whole years ago now!) I found myself getting confused between KnowHope, KnowHope Plus, and the regular Hope website because they all looked so incredibly similar to me. But within the last year or so, the Hope site has been slowly undergoing a huge makeover.

As an intern for the Office of Public Affairs and Marketing, I’ve watched the website go from slightly dated and difficult to navigate to a modern and helpful space for students to get the information they need. Because the old design was a bit more challenging to surf through, I was unaware of all the amazing features our site already had, as well as the new additions that make it even more connected to the student body.

One of my favorite things about the new site is the news section. Essentially the News section is one big calendar that posts various press releases about campus happenings, as well as features students’ Instagram, Twitter and blog posts about the college. It’s shocking to me how many students don’t even realize their posts are featured on the site, simply because they’re unaware of what the News section is. We try and feature as many different students and student groups as possible, so you never know who you may see on the site! It’s a fun and unique way to open the communication door between students and the college.

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Another feature that has become a lot more student-friendly is the events section of the home page. This section not only lays out all the upcoming events for the week, but also provides a photo of the building where the event will take place. This works to benefit prospective students, who may not know where, say, Lubbers Hall is. It also reminds current students of the many opportunities for learning and growth that Hope continually offers.

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These are just a couple of the features our new site boasts, and the more I navigate through the site, the more I find. I recommend students of all kinds, whether prospective, underclassman, or upcoming seniors, to spend some time on the site and become familiar with all it has to offer. You never know when it may come in handy!