Another acronym: EM2!

Phew! The marathon of firm selection has come to a close and we are extremely excited that Hope has selected EM2, an education marketing firm from Atlanta, to assist us in coordinating integrated marketing efforts on campus. We appreciate their style and believe they can assist us in better and more widely promoting the Hope experience.

What is it we like about them? Well, it’s more than the fact they say “ya’ll” a lot (although it is fun to listen to). They have more than 20 years of experience with roots in marketing, communication, design and branding. They have Fortune 500 experience in their past, however they now focus entirely on education, with a national client base.

Their capabilities are cross-discipline (expertise in branding, admissions, fundraising, and alumni relations), cross-media (dual focus on print and web), and they’re all around creative people who are fresh thinkers with innovative solutions. Also, they’re a lot like us at Hope. Private, personal, select, and small (in a good way!).

We are excited about their direct experience in development, brand, and faith-based education institutions, fresh research-informed creative directions, and focus on determining criteria for success and measuring results. They are going to push us to research to understand and build consensus, build tools based on strategic objectives, and track and measure for effectiveness.

Oh, and did we mention that their Sr. Marketing Consultant, Lynn Donham, teaches Okinawan Shuri-Ryu karate as a 1st degree black belt. That’s just cool.

— Submitted by Jason Cash, Campaign Associate for College Advancement