One of the objectives of the IMC outlined in our previous post was to improve and integrate both the content and design of Hope’s print and online communications. Therefore, a new working group has been formed called the “New Media Redesign Team” or web team for short.
This team is comprised of:
Jason Cash, Advancement
Andrew Meyers, Admissions
Lynne Powe, Public Relations
Becky Robrahn, CIT
The group was initially tasked with developing a comprehensive Request for Information (RFI) to be submitted to various marketing/web agencies specifically relating to improving Hope’s website college-wide. Of course, as many of us have experienced, this project has grown in scope. It now includes print and institutional branding.
The RFI includes information about Hope’s current marketing presence, timeline, as well as an outline of the project and areas of most need. The RFI was sent to 20 firms across the United States and we received 13 qualified response proposals for branding, web, and print work. Through a search process, five firms were invited to present on campus to an interdepartmental team of faculty and staff.
This process allowed all of us involved to better understand certain areas where Hope could benefit from an external partner. It has become apparent that institutional branding needs to be brought to the forefront of this project before our other priorities such as web and print can be tackled with the level of quality necessary.
One firm stood out to us as being a great fit for this adventure: EM2 located in Atlanta, Georgia. With that, we’re strapped in, because we’re about to embark on a wild ride!
— Submitted by Jason Cash, Campaign Associate for College Advancement