Does your office or department frequently host events? Public Affairs and Marketing is happy to help you share your good news and get more people in your seats. The first place to start is the Hope Calendar when hosting an even for on-campus attendees. Gone are the days of simply sending a campus mail and calling it good. …
Continue reading “Beyond campus mail: Promote your event on social media”
Public Affairs and Marketing is excited to bring you Takeover Tuesdays beginning in December! Takeover Tuesdays are an opportunity for student organizations and Hope offices to “take over” the official Hope College Snapchat story in order to give our followers behind-the-scenes access, while promoting your group’s event and mission to Hope’s Snapchat Followers. We estimate …
The Hope College Snapchat account was started in fall 2015 as a way to engage our students in personalized story telling. Since the account started, Public Affairs and Marketing has been working to increase its number of followers by creating engaging stories with unique content that showcases different aspects of our campus community. Our audience is …
As an intern at the Public Affairs and Marketing office, a lot of my job is posting to Hope’s various social media accounts, such as Snapchat and Instagram. As silly as this might seem at first, I actually think it can be pretty influential when it comes to students engagement with the college. For prospective …
A new staff and faculty workgroup started meeting monthly this spring to talk about social media. This informal group meets every third Thursday at 2 p.m. at the Plaza conference room. Please feel free to drop in and invite your friends and colleagues who might be interested. Typically there is no set agenda but rather informal conversation about social media …
Thank you for being a social media champion at Hope College! Your influence on Twitter, Facebook and Instagram helps support the good work of everyone at Hope. Scholarship Day of Giving is back on April 19, and the planning team needs your help spreading the word. Most of the excitement and buzz will be shared …
They say you have to learn to crawl before you can learn to walk. When it comes to adopting a new institutional social media channel like Snapchat, I am pleased to be crawling at a snail’s pace. Snapchat gets the largest share of attention from 18-24 year olds, and I have to admit: that made the Public Affairs and Marketing team a little nervous. We tossed …
Please join us at our next social media workshop, Setting up for Social Media Engagement, presented by our Digital Strategist, Elizabeth Council. Dates Offered: November 10 and December 3 2-3:30 p.m. in Dewitt Herrick Room Elizabeth will cover content from two of her most-popular summer sessions in one convenient workshop. Together we’ll explore: What channels you should be using How to set up accounts …
