Public Affairs and Marketing is excited to bring you Takeover Tuesdays beginning in December! Takeover Tuesdays are an opportunity for student organizations and Hope offices to “take over” the official Hope College Snapchat story in order to give our followers behind-the-scenes access, while promoting your group’s event and mission to Hope’s Snapchat Followers. We estimate more than 1,000 people, mostly students, are following us.
How does it work?
With guidance from PA&M, your organization will be given a temporary password to log in to the Hope College account on the day of your takeover. You will then be allowed to publish photos, videos, stickers and doodles to our Snapchat Story for up to 24 hours. No experience with Snapchat? No problem! Consider approaching a student worker or intern in your office to help.
We are proud of our reputation on Snapchat, so we ask that you give careful consideration to the type of story you plan to share. Below you will find links to our storyboard planning document and takeover guidelines, as well as a link to sign up for your Takeover Tuesday. We recommend that you plan your takeover near or on a Tuesday of an event or activity you’re hosting as a way to promote and build excitement for the event. Take a look at a few examples of recent Snapchat stories.