As an intern at the Public Affairs and Marketing office, a lot of my job is posting to Hope’s various social media accounts, such as Snapchat and Instagram. As silly as this might seem at first, I actually think it can be pretty influential when it comes to students engagement with the college.
For prospective students, looking at the social media accounts can be a good way to get a look at what “real” college life is like. The snapchat account especially, allows for a look into what a normal day at Hope College looks like. On any given day the account may feature updates on research presentations, campus wide events, student organizations, or even just the unpredictable Holland weather!
For current students, all the social media accounts allow for students to be continually aware of what’s going on around campus. The accounts can serve as a reminder for various campus happenings and give students the full scope of all the opportunities Hope offers. Snapchat especially also offers the unique chance for students to have more interaction with the college. The marketing department offers various different promotions and competitions for students to send in snaps with the possibility of being featured on Twitter or Instagram. This opens the door for a more lighthearted communication between the institution and its students, a door that previously hadn’t really existed!
Prospective or current student, the social media accounts allow the college to be less of a large company and more of an intimate community. It’s a pretty cool feeling to look on the campus wide instagram account and actually see a picture of someone you know, whether it be your housemate, classmate, or friend. The accounts remind us to fully engage in the unique and close community we have here at Hope whether you’re a current or prospective student.