Another Summer has slipped by but not without several exciting new projects for the web team in Public Affairs and Marketing. Whether it was enhancing our online calendar, embracing Gen Z’s use of Instagram and TikTok, or implementing an entirely new academic catalog, Summer was packed with fun and meaningful work to improve the digital …
Continue reading “Improvements to the digital experience at Hope”
Sometimes ideas come to fruition overnight. Sometimes they’re a few years in the making. Once upon a time, a friend and colleague said to me (something along the lines of), “Wouldn’t national park-style posters of Hope College be so great?” The idea rolled around in my head for more years than I care to admit. …
It’s a new year. Time to level-up your virtual meetings with a new Hope College campus background. Download your Hope College campus background here. Not seeing your favorite spot on campus in our folder? Send us an email and we may be able to help you out.
Over the last year, there has been a significant increase in Hope College video production. With more Hope video comes more visibility for the college (great!) as well as more demand, more deadlines and more concern about quality (sometimes stressful!). Recently, the Public Affairs and Marketing team updated its guidelines for video production. We invite you …
Continue reading “Thinking about creating a video? Read this first!”
How does your email signature look? Wanting to give it a little sprucing up as well as make it consistent with what others are using at Hope? We’ve built a super slick HTML email signature generator (choose “Request”) which will provide you will a properly formatted and branded contact block to insert as your signature. Check …
Thanks to those of you who attended our Meet the Personas Open House this week! It was great getting a chance to share these with our broader campus community. What are our User Personas? Fifteen (15) fictional characters that have been created to help us better understand the experience of Hope College’s various audiences. Learn …
Continue reading “Thanks for attending Meet the Personas Open House!”
Please join us for our upcoming “Meet the User Personas Open House”. Wednesday, January 29 1:30 – 3:00 p.m. Martha Miller 1st Floor Rotunda refreshments will be served! Fifteen (15) fictional characters have been created to help us better understand the experience of Hope College’s various audiences. We would like to introduce these personas to …
We have recently re-worked our Brand Resource Request page to better serve you. Visit hope.edu/brand and click the Brand Resource Request link on the left. On this form you will find: downloadable PowerPoint, memo and report templates downloadable Hope College logos email signature generator order form for business cards, letterhead, envelopes, etc. samples of each item and more! We …
In the past few weeks we (along with Mighty, our website design partner) have been learning more about our identified website audiences so we can better communicate with them. This week we’ve been holding a set of workshops, “Building Your Stories through the Web.” At these sessions we are: Previewing exciting new changes to how …
We’re excited to share that our friends at The Hope-Geneva Bookstore now have generic Hope College letterhead and matching #10 business envelopes featuring the new Hope logo in stock! For a limited time, the old Hope College #10 envelopes will still be available. Departments are encouraged to use these for any mailings generated on remaining stock …
Continue reading “New Hope Envelopes & Letterhead Now Available at the Bookstore”
