What to improve your blog this fall? Public Affairs and Marketing is hosting a Blogger Bootcamp with Elizabeth Council, digital strategist at Hope. Elizabeth helps manage our blog network, including editing Stories of Hope. She also manages the college’s social media accounts, and wants to help you be better at sharing your department’s stories on your blog. …
Author Archives: Elizabeth Council
10 Steps to Building a Better Blog
Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and administrative work to admissions features for prospective students. Public Affairs and Marketing helps maintain our network and serves as a campus resource to help our bloggers improve their site and their posts. We’re here to help you get better at blogging — …
Beyond campus mail: Promote your event on social media
Does your office or department frequently host events? Public Affairs and Marketing is happy to help you share your good news and get more people in your seats. The first place to start is the Hope Calendar when hosting an even for on-campus attendees. Gone are the days of simply sending a campus mail and calling it good. …
Continue reading “Beyond campus mail: Promote your event on social media”
Take over our Snapchat account!
Public Affairs and Marketing is excited to bring you Takeover Tuesdays beginning in December! Takeover Tuesdays are an opportunity for student organizations and Hope offices to “take over” the official Hope College Snapchat story in order to give our followers behind-the-scenes access, while promoting your group’s event and mission to Hope’s Snapchat Followers. We estimate …
Social media workgroup meets monthly
A new staff and faculty workgroup started meeting monthly this spring to talk about social media. This informal group meets every third Thursday at 2 p.m. at the Plaza conference room. Please feel free to drop in and invite your friends and colleagues who might be interested. Typically there is no set agenda but rather informal conversation about social media …
Scholarship Day of Giving is back!
Thank you for being a social media champion at Hope College! Your influence on Twitter, Facebook and Instagram helps support the good work of everyone at Hope. Scholarship Day of Giving is back on April 19, and the planning team needs your help spreading the word. Most of the excitement and buzz will be shared …
Snapchat: For our students
They say you have to learn to crawl before you can learn to walk. When it comes to adopting a new institutional social media channel like Snapchat, I am pleased to be crawling at a snail’s pace. Snapchat gets the largest share of attention from 18-24 year olds, and I have to admit: that made the Public Affairs and Marketing team a little nervous. We tossed …
Fall dates for social media workshops
Please join us at our next social media workshop, Setting up for Social Media Engagement, presented by our Digital Strategist, Elizabeth Council. Dates Offered: November 10 and December 3 2-3:30 p.m. in Dewitt Herrick Room Elizabeth will cover content from two of her most-popular summer sessions in one convenient workshop. Together we’ll explore: What channels you should be using How to set up accounts …
Social Media Summer School
There’s no doubt the Hope College campus community is well-connected when it comes to social media. The Office of Public Affairs and Marketing is pleased to host our first Social Media Summer School, a series of 1-hour workshops about social media, offered by our Digital Strategist, Elizabeth Council. Everyone is invited… Topics to be covered vary from the …