The Integrated Marketing Team is excited to announce a significant upgrade coming to the Hope website! This is a step towards the longer term vision of working more broadly and consistently to communicate our brand promise and brand attributes. The website revision will bring to life the Hope brand and is a great step forward. …
Tag Archives: microsite
Microsite Phase I: Now Live
Just a week ago today, we reached an exciting milestone in launching the new Hope brand, as the first phase of our microsite went live: You can view the site at hope.edu/admissions. Every page within the Admissions area of the Hope website has been redesigned, and the site will serve as a fine resource for …
A Micro-what?
Since the new brand will launch with the introduction of the Admissions campaign in the Fall, EM2 recommended to us the development of an interim microsite to serve as a branded gateway of top-level information about Hope. The microsite can be planned and developed faster to coincide with the Fall Admissions cycle and provide brand …