Our main priority at this point, having selected a creative concept/direction, is to revise the Admissions campaign for print and electronic communication. The last significant revision of Hope literature for prospective students and parents was in summer 2006. Those pieces received minor revisions each year since then but are due for a more extensive treatment. …
Tag Archives: campaign
It’s Time To Get Creative
Taking a look at initial creative concepts may be the most exciting checkpoint in the rebranding process to date. They are the visual representation of all that Hope is and all for which Hope stands. This week we saw the first creative representations of our brand promise and brand attributes. EM2 presented two concepts: Fully Alive …