The new News from Hope College

Two words spread quickly through the Public Affairs and Marketing Division last Friday morning: “It’s here!” We were holding in our hands the hot-off-the-presses, newly redesigned News From Hope College. If you know the Public Affairs and Marketing team, you know we like to celebrate. Last Friday, we were feeling especially celebratory as we paged […]

It’s Time To Get Creative

Taking a look at initial creative concepts may be the most exciting checkpoint in the rebranding process to date. They are the visual representation of all that Hope is and all for which Hope stands. This week we saw the first creative representations of our brand promise and brand attributes. EM2 presented two concepts: Fully Alive […]