We’ve reached a major milestone in the re-branding process: finalization of the Hope College brand promise and a refined set of brand attributes. These outcomes are the result of a long-term discovery and research phase, as well as substantial discussion and discernment. The brand promise is a statement that embodies Hope’s main reason for being: …
Monthly Archives: March 2011
A Brand-New Hope
We’ve just approved the first version of Hope’s brand creative brief. This comes as the result of one portion of an extensive Brand Development Process that was shepherded by EM2, our agency partner. This process began several months ago and has involved the following milestones: December 2010: EM2 visited campus to meet with a number …
This word cloud represents graphically the most popular words in the survey results that EM2 compiled for Hope in our branding process. The bigger the word, the more frequently it showed up in the data.
Data Driven
As part of the brand development process, Hope has completed a set of perception research studies with the help of EM2, our integrated marketing partner. The results of these studies were shared at a meeting in Haworth open to the college community. If you missed the meeting or are looking for more information, below is …