Writing for the Web

The team here at Public Affairs and Marketing is excited to launch a new training session, Writing for the Web.

One thing we heard from the beginning of the website planning process is that many people on campus would like additional support for writing, editing and updating their department or office website. Some of you feel like you’re out there all alone, working without the tools and resources you need.

We’re going to change that with a series of training and support sessions available for everyone who works on the Hope website.

Writing for the Web will cover:

  • Content strategy
  • Best practices
  • Brand, voice and tone
  • Style and grammar

We’ll also discuss such topics as identifying and writing for your audience(s), as well as how users read web content (hint: they usually don’t)—and why that matters for how you write. Plus, we’ll make available tools that will let you hit the ground running as soon as you’re ready to work on your new web content.

We’re kicking off the training with three sessions:

  • Thursday, March 19, 11 a.m.
  • Tuesday, March 24, 10 a.m.
  • Wednesday, March 25, 3 p.m.

RSVP today for one of the trainings. All of them will be held in the Herrick Room.

Can’t make it? No worries: We’ll be repeating the session on a regular basis for those who can’t attend in March.

Writing for the Web is the first of many training sessions we’re planning for the web content community here at Hope. Stay tuned for more information on other sessions, including an OU Campus user’s guide.

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