Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training.
The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, key messaging), Logo Standards, Brand Identity (colors, typography, photography) and Brand Application (examples, resources).
As mentioned above, the document will be shared and used as we begin to develop a brand education curriculum and supporting resources that will help faculty and staff tell the Hope story. Stay tuned for information about the first Brand Education 101 sessions!