In the past few weeks we (along with Mighty, our website design partner) have been learning more about our identified website audiences so we can better communicate with them.
This week we’ve been holding a set of workshops, “Building Your Stories through the Web.” At these sessions we are:
- Previewing exciting new changes to how we will be providing brand assets to campus (logos, letterhead, business cards, nametags, templates, etc).
- Sharing an overview of our user personas and scenarios, and introducing a few of them in depth.
- Walking through several exercises to begin learning how to utilize the personas, and using brand attributes to craft messages.
You can sign up on our online form to attend one of these sessions.