Public Affairs & Marketing

Stakeholder Interviews Summary

This week, our web design partner, Mighty, presented their findings and summary of the stakeholder interviews that were conducted. This will be helpful in our planning moving forward.

There were some major themes that came out of these discussions which include ideas/thoughts related to KnowHope, campus calendar & events, tickets, registration & advising, department pages, forms & pdfs, student organizations, navigating campus, recruitment & giving, more interactive/dynamic/visual media, diversity, navigation & search, design & structure, content & workflow, and many more.

Cumulatively, these themes provide a foundational understanding of Hope College’s website users that is based on real people and real needs, not guesses and assumptions. We’re excited to use this feedback in the planning of the new Hope website.

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