International Marketing Class

International Marketing was on Tuesdays and Fridays from 8:00 a.m. to 9:30 a.m. It was not the most convenient class, since I was living 25 minutes by bus from the school, so I had to wake up at 6:30 to get ready, eat a breakfast, shower, and walk to the bus station. I have to plan with an extra time because Santiago is such a big city, which makes it unpredictable, so sometimes the ride took 20 minutes, but many times even 40 minutes. Depends on the time of the day, but in morning it was usually 25 minutes.

The professor for the class has MBA from University of South Carolina and he worked in United States for Goodyear and Johnson & Johnson.  During the class we had:

  1. 2 business cases (individually, 6 pages single-spaced)
  2. 2 tests
  3. Final Marketing project

The final Marketing project was very interesting. We had to pick a foreign product or service and make a plan, where we had to argue why it would have a big success on Chilean Market. Our group of 4 students (Czech Republic, France, Canada, and Netherlands) picked Lululemon, which was a great choice because Chile has a lot of different landscapes like mountains (Patagonia), beaches (surfing capital is in Chile), desert (Atacama), etc. And for multifunctional sport wear brand it is like a heaven.

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