Brand Management Team Update

Happy Monday Hope College!

We just finished a great Brand Management Team meeting (see previous post about the BMT).  To better serve the campus community, we are continuing work on the following topics:

  • Establishing a resource center and space to prioritize and address campus needs. We are waiting to confirm a physical location, but have already started to talk about work flows and work teams that will serve the campus community in the area of marketing and communication.
  • Creating and conducting a variety of brand education programs to assist the campus in understanding how to share the Hope story. Both a brand education curriculum and supporting resources are the planning stages. A Brand Guidelines document is nearing completion and will be shared soon.
  • Hiring two part time positions (and student staff) to provide additional campus support and to back-fill work for the Brand Management Team.
  • Working everyday on tactical and maintenance projects. 

Stay tuned and feel free to contact us if you have questions.