2015 was a great year for us in Public Affairs and Marketing at Hope College. It was our first full calendar year as a division, we added new staff, and we collectively learned how to swing dance. Okay, one of those things is not true.
But we also did a lot. A whole bunch, actually. We are grateful that we get the opportunity to work so closely with many departments, offices, and programs on campus who are doing amazing things. We love telling their stories.
Here’s a short sampling of some of our 2015 accomplishments:
- fulfilled 1,000+ print requests including business cards, letterhead, and name badges
- produced 30+ printed event promotions including Musical Showcase, Failure:Lab, Scholarship Day of Giving, Alumni Weekend, Commencement, Employee Picnic, Orienation, Bultman groundbreaking, KAM dedication, Presidential Colloquium, Jack H. Miller Center dedication, Homecoming, Christmas tree lighting, Hope Serves, and more!
- developed a brand for the sesquicentennial celebration
- completed brand and marketing work for HSRT and The Big Read
- updated graphics for buses and all Hope vehicles and parking tags
- generated marketing materials for De Pree Gallery
- developed 10+ custom apparel projects
- updated building signage in Phelps, DeVos, and VanZoeren
- instituted significant design changes to “News from Hope College” to enhance the publication visually
- refreshed Admissions junior and senior series, visit days, Day1 and Phelps Scholars series
- redesigned Athletics game day programs
- coordinated photography for dozens of events and several new buildings
- streamlined incoming student and parent summer communication
- launched the “Stories of Hope” blog to highlight scholarship and innovation on-campus and off-campus
- converted to online Annual Report of Donors
- launched new Hope.edu website including new calendar, site search, and Directory with Banner data integration
- introduced new online catalog with Banner data integration
- completed new WordPress blog theme
- launched new Snapchat account
- began online advertising campaigns
- developed new Board of Trustees e-newsletter
- published new documentation including OU Campus Users’ Guide, Social Media Guidelines, and Web Content Style Guide
- offered new trainings including Writing for the Web, OU Campus Training, and Social Media Workshops
We know 2016 will be another big year for our team. We can’t wait to work with you!
Oh, and don’t worry, we had some fun too…
