Work continues as we prepare a new resource for the Hope community. The Brand Management Team (see earlier post) is in the final stages of interviewing candidates to fill two part-time positions set to join the team in the coming months. Both positions are Communication Specialists, with one focusing on graphic design and one …
Monthly Archives: November 2012
Finishing Up Brand Guidelines
Over the past few days and weeks the Brand Management Team has been working with EM2 (our creative firm in Atlanta, GA) and others on campus to finalize a Brand Guidelines document, which will become the centerpiece for future campus resources and training. The Brand Guidelines document will include information on Brand Foundation (story, promise, attributes, …