Happy Monday Hope College! We just finished a great Brand Management Team meeting (see previous post about the BMT). To better serve the campus community, we are continuing work on the following topics: Establishing a resource center and space to prioritize and address campus needs. We are waiting to confirm a physical location, but have …
Monthly Archives: October 2012
Introducing the Brand Management Team
The Integrated Marketing Team (IMT) has been working to advance the colleges strategic marketing efforts on several fronts over the last few months. Those efforts have included the following: Defining a resource team we’re calling the Brand Management Team to lead our efforts in implementing the redefined Hope brand throughout the campus. Beginning to define …